Technical GA & GTM Analyst

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Date: Mar 18, 2023

Location: Pune, IN

Company: Springer Nature Group

Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 175 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow. 

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We are on a quest to find a Technical GA & GTM Analyst - Trainee to join our team and make the most of working in a fun environment while learning from the best.  


Springer Nature Technology and Publishing Solutions, is the technology and publishing solutions arm of the Springer Nature Group. We leverage our insight in the publishing domain and acquire, produce and deliver content across media and markets using our Technology and Publishing Solutions. With a focus on technology driven solutions and deep insight in the publishing domain, Springer Nature Technology  and Publishing Solutions offers a range of services that help our Group brand acquire, produce and deliver content in the most efficient ways possible. We are ISO 9001 certified, driven by over 1000 professionals in Technology, Research & Analysis and Marketing shared services.


We are proud to be an equal opportunity  employer. All applicants will be considered for employment on the basis of merit alone, without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.


We are looking for a highly motivated and proactive individual to provide technical solutions for our many product teams across the world in the GA & GTM space.

The role involves working on a team that leads web analytics and insight across our platforms, supporting the business to understand our customers, helping to improve our online journeys and the overall customer experience by guiding product development through data-informed decision making. 

You will be joining a cross-functional enablement team with different nationalities, backgrounds and experience levels. All team members collaborate to deliver solutions that best satisfy the needs of our customers, and we are working to create a culture that encourages new ideas and innovation that best suits Springer Nature’s vision. 


Job Title:                                      Technical GA & GTM Analyst

Job Type:                                     Permanent 

Job Location:                              Tower 9, Magarpatta City, Pune (Work in Hybrid Model)

Years of Experience:                   4 to 6 years

Educational Qualification:          Graduate/ Bachelor's Degree in any Field.


About You

At Springer Nature we place an emphasis on hiring the kind of people we feel make great teammates, and that are keen to learn and progress. So if you are missing a few of the following technical skills then please do consider applying, as technical skills are more easily taught than interpersonal skills.


  • You will have integrated GA Universal Analytics (UA) and GTM into web sites, preferably in a corporate environment.
  • You will be familiar with using views in GA to provide usable insights to stakeholders such as product owners, or business analysts.
  • You will have frontend and/or web development experience and be comfortable with HTML & CSS and have native JavaScript skills.
  • You will have experience debugging web site issues especially around JavaScript, and have used browser Dev Tools and preferably also GA & GTM debugging browser extensions.
  • You will have some experience writing tests for, and testable, JavaScript code.
  • You will have a good understanding of how user actions in the browser fire events, how those events are handled in GA & GTM, and how they surface in Google Analytics 360.
  • You will have a keen interest in learning; including learning more about cloud technologies, GA4 and related Data Protection concepts.
  • Some Cloud Engineering experience or skills (especially Google Cloud Platform) would be advantageous, but not essential.
  • You are motivated to solve problems for people and do so with tolerance, patience, and empathy.
  • You like working as part of a team and can collaborate effectively.
  • You have good communication skills and can communicate technical concepts effectively to technical and non-technical audiences.


What you will be doing

All new jobs require a learning period, and we understand that new teammates require support to be successful in their new roles. So you will have access to expert help and training resources in order to be successful. We do not expect you to achieve the following all by yourself!


Within 3 Months, you will:


  • Have an understanding of the team’s context in the broader programme and business.
  • Be familiar with the overall data and web analytics landscape within SN and the technology stack of our key products.
  • Have a clear understanding of SN’s defined practices for conducting web analytics implementations in GA & GTM.
  • Have a clear understanding of the differences between UA and GA4 and start supporting teams as they migrate through guidelines, support and adherence to good practices.
  • Provide runbooks and documentation for our product development teams around GA & GTM.
  • Provide basic support for teams integrating GA & GTM with our in-house Consent Management Platform (CMP), i.e. cookie banner.
  • With supervision at first, fulfil incoming tracking requests as assigned by your Technical Product Owner (TPO). 
  • Gain an understanding of the overall system architecture and become familiar with Google Cloud Console.
  • Start to become familiar with wider Data Protection issues around your work, such as the GDPR.


By 3-6 months, you will:


  • Have an overview of Google Analytics 4 and Universal Analytics implementation across the business.
  • Have a clear understanding of the team’s priorities.
  • Provide full support for teams integrating GA & GTM with our in-house CMP, including troubleshooting and debugging issues.
  • Independently fulfil incoming tracking requests as assigned by your TPO.
  • Independently manage container scaling & maintenance in Google Cloud Console.
  • Work with our Security team, your TPO and other expert teams in the business to maintain good cloud security practices on GTM containers.
  • With support from your team, define the on-boarding process for new teams/sites.
  • Become familiar with our client-side event proxying and validation library.
  • With your TPO and support from other expert teams in the business, manage container scaling & maintenance in Google Cloud Console.
  • Have a good understanding of how the GDPR and similar laws impact your work, and know when to defer to our Data Protection team, or your TPO, with questions..


By 6-12 months, you will:


  • Understand our web analytic landscape and business context to inform good practices across the organisation.
  • Be a go-to person for best practice information on how to implement GA & GTM.
  • Maintain the client-side event proxying and validation library.
  • Independently manage container scaling & maintenance in Google Cloud Console.
  • Support the team championing web analytics and data literacy within the organisation and work to enhance our capabilities through training and support as needed. 
  • Contribute to the design of the system architecture.
  • Give and receive constructive feedback within your team.


Day to day responsibilities


  • Support your team members in problem-solving activities to remove blockers and complete agreed-upon work.
  • Support our global product teams integrating GA & GTM.
  • Maintain runbooks and documentation for our product development teams around GA & GTM.
  • Build effective networks across communities within SN and external analytics communities, learning and sharing expertise with others on the latest trends.
  • Be the evangelist for your capability and champion good practices, acting as a bridge between your team and our global product development teams.


To apply, please upload a copy of your CV stating your salary expectations.


At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent.

Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here.


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