Manager - Display Advertising

About Springer Nature Group

Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow. Visit group.springernature.com and follow @SpringerNature / @SpringerNatureGroup

About the Brand

Springer Nature Technology and Publishing Solutions, is the technology and publishing solutions arm of the Springer Nature Group. We leverage our insight in the publishing domain and acquire, produce and deliver content across media and markets using our Technology and Publishing Solutions. With a focus on technology-driven solutions and deep insight in the publishing domain, Springer Nature Technology and Publishing Solutions offers a range of services that help our Group brand acquire, produce, and deliver content in the most efficient ways possible. We are driven by over 1000 professionals in Technology, Research & Analysis and Marketing shared services.
 

Job Title: Manager - Display Advertising

Location: Pune (Kharadi)– Hybrid Working Model

Key Responsibilities:

• Develop and implement digital advertising strategies & campaigns to drive traffic, engagement, and conversions through display and paid social media channels.
• Manage Global Google Ads campaigns, including display, performance max, video ads & dynamic remarketing ads to maximize ROI and achieve business objectives.
• Monitor and manage advertising KPI’s & budgets effectively, allocating resources to campaigns based on performance and objectives.
• Utilize Google Analytics and other analytics tools to track, analyze, and report on campaign performance, making data-driven decisions to optimize results.
• Understand and manage and review technical setup of ad accounts (e.g. tags, product feeds, pixels, GA linking, etc.).
• Set up and maintain conversion tracking, event tracking, and other tracking mechanisms using Google Tag Manager to accurately measure campaign effectiveness.
• Collaborate with Global & Cross-functional teams
• Conduct A/B testing and other experiments to optimize ad creative, targeting, and messaging for improved performance.
• Provide recommendations and execute strategies for targeting opportunities, campaign structuring, bid strategies and other channel best practices to ensure alignment with overall marketing objectives and initiatives.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with our goals.
• Keep abreast of online marketing industry trends and developments.                                                                                                                                                                                                                                                            

Qualifications & Skills required :

• Bachelor's degree preferred. MBA is a Plus
• Proven experience in display marketing with proficiency in managing moderate to large-scale Google Display & Paid Social media budgets.
• Experience working with display and paid social platforms such as Google Display Network, DV360, Criteo, Facebook, Twitter, and LinkedIn.
• Proficiency in data analysis using Google Analytics, Lookerstudio and internal reporting tools.
• Experience with Dynamic Remarketing Ads is a plus.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations.
• Excellent communication and collaboration skills, with the ability to work effectively in a Global & cross-functional team environment.
• Knowledge of performance marketing techniques, including audience targeting, bid optimization, and campaign automation.
• Attention to detail and confidence to make decisions
• High levels of integrity, autonomy, and self-motivation
• Proficiency in MS Excel, PowerPoint, and Word.

#LI-DP1

At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent. Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion

If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation.

For more information about career opportunities in Springer Nature please visit https://careers.springernature.com/