Associate Marketing Manager, Social Media Engagement

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Date: Sep 10, 2022

Location: Pune, IN

Company: Springer Nature Group

Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 175 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow. 

Visit: group.springernature.com and follow @SpringerNature

 

Organization brief:


‘Springer Nature Technology and Publishing Solutions is the technology and publishing solutions arm of the Springer Nature Group. We leverage our insight in the publishing domain and acquire, produce and deliver content across media and markets using our Technology and Publishing Solutions. With a focus on technology-driven solutions and deep insight into the publishing domain, Springer Nature Technology and Publishing Solutions offers a range of services that help our Group brand acquire, produce and deliver content in the most efficient ways possible. We are ISO 9001 certified, driven by over 1000 professionals in Technology, Research & Analysis and Marketing shared services
‘We are proud to be an equal opportunity employer. All applicants will be considered for employment on the
basis of merit alone, without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status

 

Purpose of the role

 

The Associate Marketing Manager, Social Media Engagement, Research Marketing is responsible for executing a social media marketing strategy for a cross-disciplinary portfolio of Springer Nature journals, focused on increasing
audience engagement and readership. The role is also responsible for supporting the implementation of wider social media pilots and projects across Research Marketing, to help develop a centre of excellence for social media within the business.

 

Key tasks

 

● Plan and implement social media engagement campaigns for a cross-disciplinary journals portfolio, working closely  in collaboration with marketing / editorial teams to select and promote content for social engagement with researchers
● Be an expert user of primary social channels and the platforms/tools used to optimise engagement with researchers
● Take an iterative approach to include A/B testing and develop new customer engagement approaches to expand market share in established and new / developing markets
● Ensure that social activity is consistent with brand values, policies, tone of voice, etc.
● Provide regular reporting (including recommendations) on audience engagement and provide data-driven market intelligence into editorial teams
● Share best practices with internal stakeholders on the most successful engagement campaigns
● Monitor industry trends including initiatives from other sectors and make recommendations to enhance our social medial performance
● Proactively develop knowledge of existing and emerging competitors and their audience engagement strategies
● Collaborate with Research Marketing colleagues for the assigned portfolio to establish a joined-up strategy across all marketing channels and deliver on set KPIs for readership/engagement

● Monitor expenses and budget related to paid social campaigns
● Support implementation of cross-team initiatives relating to social media engagement/social media best practice

 

Skills/experience


● Undergraduate degree (ideally in publishing, business or journalism/communication/marketing) or equivalent industry experience
● 3+ years marketing/communications/or journalistic experience
● Proven track record of contributing to successful marketing and/or social media management, working within budget and focussing on proven analytics and reporting
● Excellent written communication skills, including advanced journalistic and editing competence
● Experience of copywriting, proof-reading and editing in a digital context including managing social media platforms and audience development
● Strong analytical and decision making skills
● Fluency with major online social media platforms and their analytics; experience with web analytics such as Google Analytics
● Basic image editing experience
● Enthusiasm for science, and a basic knowledge of the topics and fields
● Organised; self-motivated; able to balance priorities; able to demonstrate a calm and professional approach when working to deadlines; proactive
● Evidence of building collaborative and effective working relationships both internally and externally

 

At Springer Nature we value the diversity of our teams. We recognize the many benefits of a diverse workforce with equitable opportunities for everyone. We strive for an inclusive workplace that empowers all our colleagues to thrive. Our search for the best talent fully encompasses and embraces these values and principles.

Visit the Springer Nature Editorial and Publishing website at www.springernature.com/editorial-and-publishing-jobs for more information about our Research E&P career opportunities.