Associate Marketing Manager, Journal Collections_1 yr Contract

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Date: Mar 25, 2024

Location: Pune, IN

Company: Springer Nature Group

 

About Springer Nature Group

Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow. Visit group.springernature.com and follow @SpringerNature / @SpringerNatureGroup

 

About the Brand

 

Springer Nature Technology and Publishing Solutions, is the technology and publishing solutions arm of the Springer Nature Group. We leverage our insight in the publishing domain and acquire, produce and deliver content across media and markets using our Technology and Publishing Solutions. With a focus on technology driven solutions and deep insight in the publishing domain, Springer Nature Technology and Publishing Solutions offers a range of services that help our Group brand acquire, produce and deliver content in the most efficient ways possible. We are driven by over 1000 professionals in Technology, Research & Analysis and Marketing shared services.

 

 

Job Title: Associate Marketing Manager, Journal Collections

Type of Employment - 1 year contract

Location(s): Pune – Hybrid Working Model

 

About the Role

 

This is an exciting opportunity to join Springer Nature's Marketing Planning team to drive the development, implementation and improvement of our marketing programmes for Journal Collections. Journal Collections bring together new articles in our journals, highlighting emerging and fast-developing areas of research within a field. Collections, or in some areas referred to as special issues, are a key element of Springer Nature Journals strategy. The successful candidate will help drive the Collections Marketing development across Springer Nature's extensive journal portfolio with an initial focus on open access journals. This role is critical for Springer Nature's publishing success, and in helping researchers achieve visibility and impact for their work across a wide range of academic fields.

 

This role is perfect for an ambitious marketer with strong digital marketing and analytical skills, who loves looking at performance data to increase impact and efficiency. We're looking for a new colleague who has excellent communication skills to work with a wide network of stakeholders and is able to make innovative and scalable recommendations on future activities and scaling up of the programmes.

 

Responsibilities

  • Coordination, project management and oversight of the implementation of collections marketing plans to deliver Marketing KPIs

  • Find ways to build campaigns into ongoing or new automation streams

  • Measure effectiveness of campaigns in order to optimise campaign performance

  • Proactively review results to draw out lessons learned, and work with Marketing Strategy and Operations colleagues to make iterative adjustments to targeting, messaging and creative, based on defined testing plans

  • Report on campaign results to Publishing and other stakeholders

  • Regular and reliable tracking and reporting on budget

 

Experience

  • Proven abilities in developing and implementing effective and efficient marketing plans connecting strategy with the right tactics and channels

  • Experience working in a performance marketing and/or agile marketing context

  • Demonstrated ability to work in global environment

  • Demonstrated experience using Marketing Analytics programs and producing reports for senior stakeholders

  • Excellent understanding of digital marketing tactics and platforms

 

Skills

  • Ability to adapt to continuous monitoring of program performance and a changing environment

  • Ability to work well in a matrix role and cross-functional team structure

  • High competence in project management and strong organisational skills, with a keen eye for detail

  • Excellent digital marketing and customer engagement skill-set

  • Excellent presentation and interpersonal skills

 

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At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent. Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion

If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation.

For more information about career opportunities in Springer Nature please visit https://careers.springernature.com/

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