Marketing Manager

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Date: Mar 18, 2023

Location: Mexico City, MX

Company: Springer Nature Group

Macmillan Education provides world class content in the most relevant, engaging and flexible formats to support students, teachers and institutions through a lifetime of learning. Macmillan Education produces content for English Language Teaching (ELT) and for Schools curricula around the world whilst Palgrave Higher Education develops and distributes textbooks, e-books and interactive e-learning resources primarily for University-level students.

Job Title: Marketing Manager

Company: Ediciones Castillo

Department: Marketing

Location: Mexico City

Duration: Permanent

 

General objective of the position: Responsible for the analysis, development and effective implementation of an annual Marketing and Communication Plan with a strategic focus by business line, as well as for setting up the Marketing Information System to support strategic, commercial and editorial decision making.   

 

Main roles & responsibilities:

  • Analyze, develop and implement product strategies, marketing plans and programs.
  • Develop a digital marketing plan.
  • Coordinate development of web design and web promotional campaigns as well as social media strategy, content, topics, metrics, KPIs.
  • Coordination of projects established in the marketing plan with other areas of the company.
  • Monitoring, research and analysis of market and market trends (products, customers, competition, effectiveness strategies). 
  • Control of the area's budget by business line 
  • Development, planning and supervision of internal and external communication strategy.
  • Planning of key events: Seminars, regional meetings, sales conventions, trade fairs.
  • Inventory control of teaching resources and promotional material. 
  • Definition of commercial coverage

 

Experience, skills and qualifications:

  • Bachelor's degree in related field; Marketing, Public Relations, Communications, etc.
  • Minimum 5 years in positions such as Marketing Management, Marketing Coordination and Product Management.
  • Knowledge of the educational market and target audience: to be able to develop effective marketing strategies.
  • Ability to conduct market research: to understand customer needs and wants and adapt marketing strategy accordingly.
  • Creativity: to develop innovative advertising campaigns and promotions that attract the attention of the public.
  • Communication skills: to persuade and negotiate with suppliers and partners, as well as to effectively convey the company's vision and objectives.
  • Digital and technology savvy: to use digital platforms and tools to reach target audiences and measure the success of marketing strategies.
  • Leadership and team management skills: to motivate and lead a marketing team to achieve company objectives.
  • Analytical skills: to evaluate the performance of marketing strategies and make data-driven decisions.
  • Marketing knowledge: In-depth knowledge of marketing techniques and strategies in the publishing and education sector.
  • Experience in event organization
  • Language mastery at a B2 or higher

 

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At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent.

 

Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here.


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