Functional Architect - Marketing Technology (m/f/d)

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Date: Jun 3, 2024

Location: Heidelberg, DE Pune, IN Berlin, DE

Company: Springer Nature Group


About Springer Nature Group

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Job Position: Functional Architect - Marketing Technology (m/f/d)

Company: Springer Nature

Department: Information Technology

Location: Heidelberg


Functional Architect - Marketing Technology (m/f/d)


We are seeking an experienced and innovative Functional Architect to join our Marketing Technology team. The Functional Architect will play a major role in translating marketing business requirements into effective technological solutions. The ideal candidate will have a deep understanding of marketing processes, data flows, and customer engagement strategies, coupled with a knack for designing solutions that optimize marketing operations and enhance customer experiences.


Key tasks:


1. Requirement Gathering:

  • Collaborate closely with marketing stakeholders to understand their objectives, challenges, and requirements for technology solutions.
  • Translate marketing strategies into clear and actionable functional specifications that align with our marketing technology stack.


2. Solution Design:

  • Design functional solutions that enable seamless execution of marketing campaigns, customer segmentation, and data analytics.
  • Develop detailed architecture diagrams, workflow diagrams, and documentation to guide the implementation teams.


3. MarTech Integration:

  • Identify opportunities for integrating marketing technologies such as CRM, marketing automation, analytics, and personalization tools.
  • Collaborate with technical teams to ensure data flows and integrations are optimized for efficiency and accuracy.


4. Data Management:

  • Define data structures and flows to support targeted marketing efforts, ensuring data accuracy, privacy, and compliance.
  • Collaborate with data engineering teams to design data pipelines for marketing insights and reporting.


5. Quality Assurance:

  • Work with QA teams to create test plans and scenarios based on functional requirements.
  • Validate the performance of marketing technology solutions to ensure they meet business expectations.


6. User Experience Enhancement:

  • Collaborate with UX/UI teams to ensure that marketing technology solutions are intuitive, user-friendly, and aligned with branding guidelines.


7. Adoption and Training:

  • Develop training materials and provide guidance to marketing teams on how to effectively use new technology solutions.
  • Support change management efforts to ensure smooth adoption of new tools and processes.


8. Industry Insight:

  • Stay abreast of marketing technology trends, best practices, and emerging tools to propose innovative solutions for business growth.


Qualifications, skills and experience:


  • Bachelor's or Master's degree in Marketing, Information Technology, or related field.
  • Proven record of experience working in marketing technology roles, with a focus on functional architecture.
  • Strong understanding of marketing processes, customer journeys, and data-driven strategies.
  • Proficiency in creating detailed functional specifications, workflow diagrams, and user stories.
  • Experience with integrating marketing technologies such as CRM, marketing automation, analytics, and personalization tools.
  • Familiarity with agile methodologies and project management practices.
  • Strong analytical and problem-solving skills, with a focus on delivering solutions that drive marketing excellence.
  • Excellent communication and collaboration skills, with the ability to interact effectively with both technical and non-technical stakeholders.


If you are a motivated and creative marketing technologist with a passion for crafting solutions that empower our marketing initiatives, we invite you to apply and become a valuable asset in our Marketing Technology team. Join us in shaping the future of our marketing efforts through strategic functional architecture.


At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent. Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here

If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation.

For more information about career opportunities in Springer Nature please visit

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