Marketing Data Manager_SQL queries, Automation

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Date: Jun 22, 2022

Location: Pune, IN

Company: Springer Nature Group

Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 175 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow. 

Visit: group.springernature.com and follow​​​​​​​ @SpringerNature

 

Company background
Springer Nature advances discovery by publishing robust and insightful research, supporting the development of new areas of knowledge, making ideas and information accessible around the world, and leading the way on open access. Key to this is our ability to provide the best possible service to the whole research community. We are an ambitious and dynamic organisation, and home to some of the best-known names in research, educational and professional publishing.

 

Purpose of the Role
Working at the heart of a changing industry, we have to constantly assess, adapt and improve our ways of working. For Research Marketing this has led to anovel cutting-edge setup alongside the entire marketing supply chain that enables us to meet the high expectations of the broad range of our audiences more effectively and efficiently. In order to help us manage our evolving marketing activities to support our new marketing mission we are offering an exciting opportunity to join our Marketing operations Enablement team as marketing Data Manager. The focus of this role is on supporting product data-driven marketing campaigns to ensure that our products (books and journals) are optimally distributed across the various channels. Product metadata is at the core of our business.  Understanding, extracting, combining and loading correct metadata in a multichannel, automated marketing environment is the focus of this exiting position.

 

Responsibilities

  • Creation of title selections and enrichment of metadata based on predefined selection criteria on demand and on a regular basis using in-house database tools
  • Development and implementation of automation processes for the creation of fully automated title/data reports in using (REST)-API
  • Supporting the creation, management and monitoring of data feeds for various online marketing channels
  • Monitor and recommend adjustments to company-specific taxonomies to reflect changing business requirements for book and journal publications
  • Submit product metadata specifications to the Product Data Management developers for new and changing products
  • Development and further expansion of data-driven and automated processes to improve productivity and scalability in various areas of Marketing Operations


Experience

  • 3+ years of proven experience in successful management of marketing and product meta data
  • International working experience on agency or company side with globally distributed peers 
  • Proven track record of successfully working with analytics, database reporting and their interpretation using a visualization tool
  • Expert and up-to-date knowledge in data marketing as well as marketing in general
  • Experienced in data analysis using appropriate tools and methods (SQL, Python, etc.)
  • Strong analytical skills, the ability to use big data and metrics to back up recommendations and create revenue


Skills

  • Outstanding knowledge in Excel and G-Sheet, ability to create Macros, advanced formulas and additional functions that are required to automate the population of a customized client 
  • Working with documented (REST)-API to implement automated workflows 
  • Basic understanding in dealing with marketing data feeds
  • Ideally already gained experience in the area of process automation
  • Professional experience with Google Cloud Platform/Google Big Query 
  • Excellent analytical, organisational, project management, and time management skills
  • Mindset to learn new tools and approaches and the ability to quickly apply this knowledge
  • Knowledge of SQL, XML, ONIX, and CSV
  • Excellent verbal and written English communication skills

 

Qualifications

  • Bachelor degree in related fields
  • Passion for data marketing
  • Affinity for the publishing industry
  • Outstanding ability to think creatively, and identify and resolve problems
  • Attention to detail and confidence to make decisions
  • Ability to clearly and effectively explain technical information to nontechnical employees
  • High levels of integrity, autonomy, and self-motivation
  • Data-driven mindset

At Springer Nature we value the diversity of our teams. We recognize the many benefits of a diverse workforce with equitable opportunities for everyone. We strive for an inclusive workplace that empowers all our colleagues to thrive. Our search for the best talent fully encompasses and embraces these values and principles.

Visit the Springer Nature Editorial and Publishing website at www.springernature.com/editorial-and-publishing-jobs for more information about our Research E&P career opportunities.